I just finished a webinar by Law.com entitled Navigating the Coronavirus Pandemic: How Firms are Aiding Clients and Running Their Own Operations. There were some great nuggets I thought I would pass on in case you did not dial in. As always, I am here to help support my clients and friends in the legal community in any way I can.
“Much of this book is being written as we read it” was the common thread of today’s webinar but here are my top take-aways:
What should law firms be doing for their clients?
- Offer a second lawyer to clients – now is the time to show clients you have the bandwidth to handle whatever they can throw at you and that you have a succession plan in place should you become unavailable
- Take the lead on as much as possible for the client
- Buy them time
- Provide helpful, practical advice based on the client’s specific needs – stay hyper focused
- Consider rolling out strategies that you used during the Great Recession that could apply now
- Discounts – clients are worried about their economics as well and this shows you are sensitive to their needs and that you are looking at the long-term health of your relationship with them
- Post-pone non-critical tasks to when their cash flow returns
- Step up and provide “service” items at a lower cost – look for value-adds that can be provided by others in your firm that are not at premium rates
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